If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
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Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 4 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 1 Why should you shift from Paid to Earned Customer Advocacy? Before talking about Earned Customer Advocacy, let’s start with some everyday situations to make the point. …
Read moreEverything Happens for a Reason - Dana's Year End Review 6 years ago
Everything Happens for a Reason – Dana’s Year End Review As we say goodbye to 2019 and start a new year and a new decade, I wanted to take some time to reflect on some amazing experiences I …
Read moreJeff presents vision for SlapFive on blockchain at TechStars 7 years ago
Jeff presents vision for SlapFive on blockchain at TechStars Jeff participated in the February 2018 TechStars Startup Weekend: Blockchain Edition where he and a team put together and validated a concept for customer stories to build trust as …
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Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 8 years ago
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
Read moreJeff's interview on the Allbound Podcast on Customer Voice in the Channel 8 years ago
Jeff’s interview on the Allbound Podcast on Customer Voice in the Channel I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice …
Read moreWebinar with Salesforce.com - watch replay here 8 years ago
Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …
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WebJam summary; Watch the replay 9 years ago
WebJam summary; Watch the replay We got some great feedback on the WebJam that David Meerman Scott and I did on November 3. One attendee said that this convinced him to put customer proof tactics aside for now …
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Join David Meerman Scott and Jeff Ernst for a "webjam" on customer voice 9 years ago
Join David Meerman Scott and Jeff Ernst for a “webjam” on customer voice David Meerman Scott and I are doing a “webjam” next Thursday, November 3 at 2:00 PM ET, entitled “Win and Retain More Customers in 2017 …
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It’s time to reinvent the classic customer case study 9 years ago
It’s time to reinvent the classic customer case study I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because …
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