Customer Referral Programs
We all know that our best leads are the ones referred by our happy customers. But getting Customer Referrals is hard. Nobody likes asking customers for referrals. Customers don’t like to refer their friends to your company because it is like throwing their friends to the wolves, knowing your sales reps will pounce all over them. SlapFive takes the pain out of Referral Programs and makes it more appealing for customers to share their stories with their peers. You can run a campaign to get customers to participate in your referral program, generate Referral Boards for customers to make it easier for them to refer friends without throwing them to the wolves, keep track of Customer Referrals received and where they stand in your funnel, and measure the revenue influence of referrals.
Run a campaign to get customers to participate in your referral program
- Add targeted customers to the campaign and invite them in.
- Communicate with those customers and track their responses.
- Track their response and progress through the campaign.
- Send them a prompt to record a personal message and create a referral board.
Generate Referral Boards for customers to make it easier for them to refer friends
- Rather than asking your customers to give you the name and contact information of friends, easily create a Referral Board for each customer which they can send to their friends to decide if they want to learn more.
- Put a call-to-action on the board for the friend to opt in to learn more.
Keep track of Customer Referrals received and where they stand in your funnel
- Capture the Customer Referral information when your customer’s friend opts in or your customer gives you their contact information.
- Use SlapFive’s Salesforce integration to create a Lead or Opportunity and track the progress of that referred customer through the sales cycle.
- See the Opportunity Stage, Amount, and Closed Date.