Buyers don’t want to read your classic case studies, written in the 3rd person, in “challenge-solution-result” format with happy quote in sidebar. They want the authentic customer voice.
Customer Content
The SlapFive Customer Content Management module makes it drop-dead simple to capture customer content in any format, manage and organize all you customer content as reusable assets in a central place, assemble these reusable assets into storyboards that you publish to any web, social or mobile property or channel, and measure content usage and effectiveness.
Capture customer content in any format
- Prompt customers to respond at their own convenience on their smartphone or webcam.
- Automatically send prompts based on trigger events in SlapFive or any system.
- Gather golden nuggets from customer surveys, peer reviews, and social media posts.
- Collect the spontaneous testimony shared every day with customer success, sales, and executives.
- Interview customers and turn the recordings into reusable assets.
Manage and organize your customer content in a central place
- Organize all of your video, audio, text quotes, metrics, PDFs, links and slides in one place.
- Search your content by industry, company size, role/persona, business goal, geography, products owned, use case, etc.
- Analyze your customer content to see where you are strong and what gaps you need to fill.
- Quickly generate a new breed of authentic digital, audio and video storyboards.
Publish customer content to any web, social or mobile property
- Have SlapFive render the “Customers” section of your website with dynamic content.
- Sprinkle customer voice anywhere on your site as proof of claims being made on that page.
- Put content assets into the hands of your sales reps inside Salesforce, Highspot or other sales apps.
- Inject customer stories into PowerPoint presentations or sales proposals.
- Embed customer stories on your campaign landing pages to increase conversion.
Measure content usage and effectiveness
- Gain tremendous insight into how content is used and how effective it is.
- See how many people have viewed stories captured from each Customer.
- Track who’s sharing content with customers and prospects and how they consume it.
- Measure the influence that your content has on revenue growth.
Customer Content in Action
Recorded Reference Call
End customer reference burnout and the constant struggle to find a customer in the same industry, company size, role, and situation as your buyer. Now you have references available 24×7.
Buyers' Guide
Prospects are confused because they’ve never bought a solution like yours, or a competitor has gotten in ahead of you and has set the buying criteria. Let your customers guide buyers.
Objection Crusher
Objections make your sellers’ knees buckle. Don’t make them fumble for a response that the buyer won’t trust anyway. Let your customer voice crush the toughest objections.
Sales Win Wire
Let all your sales reps learn from what your best reps do to differentiate and win deals, without interfering with their selling time. Capture the voice of your sales rep.
Mindset Shifter
Your solution is a new paradigm that challenges conventional thinking and requires a mindset shift. Let your customers be the thought leaders who give their advice.
Account Based Marketing
Stop doing Account Based Marketing by buying contacts in target accounts and spamming them. Start having your client champions share their success stories with their colleagues in ABM accounts.
Customer Feedback
Customer-driven organizations use customer voice to inform strategy decisions, product plans, and CX improvements. Instead of more surveys, capture the authentic customer voice.
Competitive Replacement
We love to steal customers away from our competitors. This is really hard unless you have your customers who have made the same switch tell their stories of life before, during, and after.
Demand Generation
Load your Demand Generation campaigns with the content that your prospects crave the most as they try to visualize how they could solve their problem with your solution.
Embed Customer Voice Everywhere
The best part about managing customer voice as reusable assets is that you can easily inject them into every marketing, sales and service initiative: whether it be a web page, landing page, microsite, blog post, sidebar widget, ebook, Powerpoint presentation, or social media property.
Urgency Creator
Deals stall because the buyer doesn’t view the pain you solve as a high priority right now compared to everything else on their plate. Use customer voice to create urgency.