Buyers don’t want to read your classic case studies, written in the 3rd person, in “challenge-solution-result” format with happy quote in sidebar. They want the authentic customer voice.
End customer reference burnout and the constant struggle to find a customer in the same industry, company size, role, and situation as your buyer. Now you have references available 24×7.
Prospects are confused because they’ve never bought a solution like yours, or a competitor has gotten in ahead of you and has set the buying criteria. Let your customers guide buyers.
Objections make your sellers’ knees buckle. Don’t make them fumble for a response that the buyer won’t trust anyway. Let your customer voice crush the toughest objections.
Let all your sales reps learn from what your best reps do to differentiate and win deals, without interfering with their selling time. Capture the voice of your sales rep.
Your solution is a new paradigm that challenges conventional thinking and requires a mindset shift. Let your customers be the thought leaders who give their advice.
Stop doing Account Based Marketing by buying contacts in target accounts and spamming them. Start having your client champions share their success stories with their colleagues in ABM accounts.
Customer-driven organizations use customer voice to inform strategy decisions, product plans, and CX improvements. Instead of more surveys, capture the authentic customer voice.
We love to steal customers away from our competitors. This is really hard unless you have your customers who have made the same switch tell their stories of life before, during, and after.
Load your Demand Generation campaigns with the content that your prospects crave the most as they try to visualize how they could solve their problem with your solution.
The best part about managing customer voice as reusable assets is that you can easily inject them into every marketing, sales and service initiative: whether it be a web page, landing page, microsite, blog post, sidebar widget, ebook, Powerpoint presentation, or social media property.
Deals stall because the buyer doesn’t view the pain you solve as a high priority right now compared to everything else on their plate. Use customer voice to create urgency.