Buyers don’t want to read your classic case studies, written in the 3rd person, in “challenge-solution-result” format with happy quote in sidebar. They want the authentic customer voice.
End customer reference burnout and the constant struggle to find a customer in the same industry, company size, role, and situation as your buyer. Now you have references available 24×7.
Prospects are confused because they’ve never bought a solution like yours, or a competitor has gotten in ahead of you and has set the buying criteria. Let your customers guide buyers.
Objections make your sellers’ knees buckle. Don’t make them fumble for a response that the buyer won’t trust anyway. Let your customer voice crush the toughest objections.
Let all your sales reps learn from what your best reps do to differentiate and win deals, without interfering with their selling time. Capture the voice of your sales rep.
Your solution is a new paradigm that challenges conventional thinking and requires a mindset shift. Let your customers be the thought leaders who give their advice.
Deals stall because the buyer doesn’t view the pain you solve as a high priority right now compared to everything else on their plate. Use customer voice to create urgency.
Customer-driven organizations use customer voice to inform strategy decisions, product plans, and CX improvements. Instead of more surveys, capture the authentic customer voice.
We love to steal customers away from our competitors. This is really hard unless you have your customers who have made the same switch tell their stories of life before, during, and after.
The best part about managing customer voice as reusable assets is that you can easily inject them into every marketing, sales and service initiative: whether it be a web page, landing page, microsite, blog post, sidebar widget, ebook, Powerpoint presentation, or social media property.
SlapFive was one of three vendors featured in Gartner’s “Cool Vendors in Technology Marketing 2019” report, which stated “SlapFive is cool because it takes a fresh and nimble approach to collecting, developing and leveraging customer advocacy and customer-generated content”. Read the report.
SlapFive was the runner-up in the Alumni category of the Babson College “Babson Entrepreneurial Thought and Action (BETA) Challenge” startup competition. Startups are judged on how they’ve been able to reach significant milestones in a very short period of time.
Customers trust the opinions and experiences of peers and colleagues more than your marketing and sales messages. The most important thing B2B marketers can do to drive growth is generate happy, successful customers and unleash their voices and stories to earn trust and persuade buyers to take action. We call this Customer Voice Marketing.
With SlapFive, your marketing, sales and service teams work together to:
- Capture the experiences and insights of your customers
- Organize them as customer stories
- Unleash stories as proof points to win, engage, and retain customers
What does this do for your business and customers?
- Grow customer lifetime value through deeper engagement and loyalty
- Accelerate sales cycles by earning the trust of your buyers
- Improve customer experience by having greater customer insights
There are lots of ways to unleash your customers’ voice. Sales people can overcome their biggest objections and create urgency. Customer Success managers can accelerate adoption and shorten the path to success. Marketing can drive higher conversion from traffic to leads and leads to opportunities.