Customer Voice Intelligence — Powering Every Stage of Growth

The verified system of record for customer advocacy and proof — with universal access via MCP, and the customer voice that gets your brand discovered and cited by AI.

AI-powered system of record for Customer Marketing

Trusted by Industry Leaders

Every Customer Voice Use Case. One Platform.

Verified customer advocacy and proof, powering each stage of growth.

Featuring AI Answer Engine Optimization & Universal MCP Access
CMA System of Record

Advocate & Proof System of Record

Track advocate preferences, permissions, limits & activities — plus verified customer content — synced with signals from third-party apps.

AI-Charged Advocate Sourcing

AI-Charged Advocate Sourcing

Leverage agentic AI to listen for signals across communities, call recordings & more — identifying and engaging the right advocates automatically.

Advanced Reference Automation

Reference Automation

Automate requesting, fulfilling, approving, and scheduling references for sales and marketing, with revenue influence tracked automatically.

Customer Referrals

Customer Referrals

Automate and scale your customer referral programs to drive new business opportunities.

AI-Powered Customer Proof

Customer Generated Content

AI surveys, branded stories, and testimonials — generated dynamically and published everywhere.

Human-In-the-Loop

Lifecycle Marketing

Trigger agentic workflows at exactly the right moment across the customer journey — driving adoption, renewals, and expansion.

Community-Driven Advocacy

Community-Driven Advocacy

Convert community platforms into revenue engines — embedding personalized advocacy opportunities and tracking points, badges, leaderboards & rewards.

AI Everywhere

Answer Engine Optimization

Get verified customer stories discovered and cited by Claude, ChatGPT, and Perplexity — structured and indexed for AI discovery.

Dream It Do It.

Universal Access via MCP

The right advocate, the right proof, right when you need it — accessible everywhere your team already works.

Prove the Full Impact of Customer-Led Growth

Native analytics and reporting — standard dashboards out of the box, fully customizable when you need more.

Engage Customers

Revenue Influence

Track revenue impact across references, referrals, retention, expansion, job change tracking, and content.

Boost Conversions

Program Health

Monitor active advocates, acts of advocacy, content generated, and use case coverage.

Prove ROI

Non-Direct Impact

Measure speaker engagements, CAB participation, community activity, and more with our proprietary impact model.

Build Trust

AEO Discovery Metrics

See LLM crawling and indexing activity, with more AEO metrics on the way.

Hear What Real SlapFive Customers Are Saying

Marianna Levyash

Director of Customer Advocacy

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Morgan Ebbing

Sr. Director, Customer Marketing

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Bailey Popp

Senior Customer Advocacy Manager

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Are you a CustomerX Pro?

Be part of the only community designed BY CustomerX Professionals FOR CustomerX Professionals.

Join the Community

All about Customer-Led Growth

Check out the OG SlapFive Customer-Led Growth Manifesto and see where it all started.

Read the Manifesto

CustomerX 2026 Roadshow

Come out and meet the CustomerX Community live! Network and learn from your peers.

Cities and Dates

Connect with a trusted SlapFive partner

Meet the CMA agency, technology, and service partners that make up our curated ecosystem.

Partner Directory

Make the Community-Advocacy connection

Learn how connecting Community and Advocacy creates more value for everyone.

Find Out More

Ready to Boost Your Customer Advocacy?

Join leading companies that are harnessing the power of customer voices to grow their brand and accelerate their sales pipeline.