You know your buyers trust peers and colleagues way more than your marketing messages and sales promises. But you struggle to get customers to share their voice. That’s because you’re doing it all wrong. This Ebook challenges your current thinking about customer case studies, reference programs, testimonial videos, and paid advocacy programs. And it gives you 8 proven ways to get your customers to play.
Warning: Don’t read this if you’re not open to new ways of thinking and willing to take on the inertia that exists in your company around the old way of doing things.