Recorded Reference Calls

End customer reference burnout. Now you can put customer references right in your sales reps’ pockets, available 24×7, so they can earn trust and brand preference earlier in the sales cycle.

Go From:

  • Constant struggle to find customers to be references
  • Overusing the same customers several times a month
  • Needing customers in the right industry, company size, region, use case, etc.
  • Making customers answer the SAME questions on every call
  • Taking a risk that the customer may be having a bad day
  • Dealing with customers who won’t talk because of a support issue
  • Long turnaround times to get the right reference scheduled to talk to the buyer

Go To:

  • An abundance of recorded reference calls in hand, available 24×7
  • No need to ask that customer to take a live call again
  • Having a recorded reference for every situation
  • Having pre-recorded answers to the most frequent reference questions
  • Comfort in knowing exactly what the customer has said
  • Recorded reference call is available even when customer is not
  • Get the right recorded reference call to the buyer within minutes

It’s time to stop torturing your customers with an outdated customer reference program, and deflect the need for live reference calls by embracing the Recorded Reference Call

You don’t have enough customers willing to be references, so you ask the same ones to do it all the time, until those customers finally say “enough is enough, don’t you have anyone else who can do this?” And even worse, you don’t know what the customer will say on the call. What if he’s having a bad day and decides to vent? Say goodbye to that deal.
Or you can provide your sales reps with Customer Reference Calls.
Years of buyer behavior research have proven that there are 5 questions that nearly ever prospect asks on a customer reference call. So why not capture your customers’ answers to those questions, and create a Recorded Reference Call for your sales reps to have at their fingertips, available 24×7?

You can learn a lot about running Customer Reference Programs and the Recorded Reference Call by joining the CustomerX Pros Community.

The Customer Marketing Software Platform

Axway augments its Customer Reference Program by capturing recorded reference calls in which customers answer the most frequently asked questions on customer reference calls.

Recorded Reference Call

We recorded this Gartner customer’s voice, in which she answers the top 4 questions that Gartner prospects ask in customer reference calls on a Recorded Reference Call.