Customer Advocacy

Dynamically segment the right customers based on demographics, preferences and previous engagement; offer customers opportunities to perform acts of advocacy; and recognize customers who perform activities that drive value to your company.

Segment customers on the fly to get the right ones for the opportunity based on:

  • The demographic attributes of customers and their companies
  • The types of activities that customers have selected as preferences
  • The topics of interest that customers have chosen to talk and hear about
  • The history of activities that customers have performed

Segment your customers on the fly to get the right ones for the opportunity
Offer customers opportunites to perform acts of advocacy

Offer customers opportunites to perform acts of advocacy

  • Offer the right opportunities to the right customers at the right time through their preferred channels.
  • Automatically send offers based on engagement milestones or activities performed.
  • Trigger opportunities to be offered from events or scores in Salesforce, Gainsight, ChurnZero and other systems.
  • Embed advocacy opportunities right within your Vanilla/HigherLogic, Khoros, or other customer community.

Recognize customers who perform activities that drive value to your company

  • Track and score the advocacy activities that customers perform.
  • Proactively recognize their efforts when they reach a certain engagement or revenue influence level.
  • Automate the fulfillment of appreciation gifts by integrating with gifting services like XOXODay, Sendoso, and Alyce.

Recognize customers who perform activities that drive value to your company
Gamify the advocacy experience to encourage participation Create a hub of ad

Gamify the advocacy experience to encourage participation

  • Create a hub of advocacy opportunities that customers can visit anytime.
  • Specify the points that the advocate earns by performing the activity.
  • Show a leaderboard of advocates ranked by Engagement Score.

Get a Demo
}(jQuery));