Demonstrating the value of your product or service is paramount. duh! But how can you effectively collaborate with sales and sales enablement to achieve this goal? Let’s dive into some strategies that have shown success, as well as …
Read moreProactive Customer Stories 1 year ago
If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
Read moreLeveraging the Voice of your Customer with the Power of Remote Capture 1 year ago
Elevate Your Customer Voice with SlapFive Customer Content. SlapFive makes it drop-dead simple to Capture your customer stories in audio, video and text, in your customers’ own voice; Manage and organize all you customer content assets in a central place; and Publish them to …
Read moreBuilding an Influenced Customer Program: Driving Growth Through Advocacy 2 years ago
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers …
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Customer-Led Growth: The Role of Customer Marketers 2 years ago
Jeff Ernst gave the concluding keynote at the Customer Advisory Board Conference on March 28, 2023. Jeff was asked to inspire expand the thinking of Customer Advisory Board managers by showing them how they can elevate their roles …
Read moreWhat is Customer Reference Management Software? 2 years ago
And what’s wrong with it? What is Customer Reference Management? And what is Reference Management Software? That depends on who you ask. To most companies, it is done like the “Wild Wild West”, where sales reps are on …
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How to make the case for Customer Marketing resources 3 years ago
How to make the case for Customer Marketing resources A Customer Marketing leader reached out to me last week with a question I get a lot during budget planning season:- “How can I make the case to my …
Read moreShift from Paid Customer Advocacy to Earned Customer Advocacy - Part 2 3 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 2 After posting last week about why companies need to shift from Paid Customer Advocacy to Earned Customer Advocacy, I poked some bears…a few CMOs at hyper-funded tech …
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Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 3 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 1 Why should you shift from Paid to Earned Customer Advocacy? Before talking about Earned Customer Advocacy, let’s start with some everyday situations to make the point. …
Read moreWhat are the SlapFive Moments in your Customer Journey? 3 years ago
What are the SlapFive Moments in your Customer Journey? SlapFive Moments help you the Customer facing professional bring the voice of the customer to life at the right moments. What is a SlapFive Moment you may be asking …
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