How to Prepare to be Interviewed Remotely Before the interview: Make sure you can open a session on Zoom or whichever video conferencing platform being used, and check that your speakers and mic work. Your web camera should …
Read more
Guide to SlapFive's Best Performing 1 week ago
Best Performing Prompt Questions These are the Prompt questions/statements that have performed best both in terms of customer response rates and quality of responses given: What insights are we trying to capture? Convince prospects why they need my …
Read more
SlapFive's Best Practices for measuring 1 week ago
Measure the Impact of Customer Voice at Each Stage of the Customer Lifecycle What’s so great, and so challenging about unleashing your customer voice is that it can be used to earn trust and drive action at …
Read more
What is the role of Customer Marketing 1 week ago
What is the role of Customer Marketing? Done well, and done strategically, Customer Marketing is one of the most important functions in any company. Unfortunately, the Customer Marketing profession doesn’t get the recognition, rewards, and resources it deserves. …
Read more
The Customer Led Growth Manifesto 1 week ago
How the Customer-Led Growth movement started It was November 2018, but I remember it like it was yesterday. That year I had conversations with three business collaborators – Steve Rankel, Howard Fields, and Bill Stone – who had …
Read more
Building Effective Partnerships with Sales and Sales Enablement to Showcase Value 2 years ago
Demonstrating the value of your product or service is paramount. duh! But how can you effectively collaborate with sales and sales enablement to achieve this goal? Let’s dive into some strategies that have shown success, as well as …
Read more
Proactive Customer Stories 2 years ago
If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
Read more
Leveraging the Voice of your Customer with the Power of Remote Capture 3 years ago
Elevate Your Customer Voice with SlapFive Customer Content. SlapFive makes it drop-dead simple to Capture your customer stories in audio, video and text, in your customers’ own voice; Manage and organize all you customer content assets in a central place; and Publish them to …
Read more
Building an Influenced Customer Program: Driving Growth Through Advocacy 3 years ago
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers …
Read more
Customer-Led Growth: The Role of Customer Marketers 3 years ago
Jeff Ernst gave the concluding keynote at the Customer Advisory Board Conference on March 28, 2023. Jeff was asked to inspire expand the thinking of Customer Advisory Board managers by showing them how they can elevate their roles …
Read more