If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
Read moreCategory: Case Studies
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 6 years ago
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
Read moreWebinar with Salesforce.com - watch replay here 7 years ago
Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …
Read more
It’s time to reinvent the classic customer case study 7 years ago
It’s time to reinvent the classic customer case study I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because …
Read more