I just called it marketing, the most effective form of marketing

Category: Case studies

13 Dec 2017

Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 4 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case studies, Customer advocacy, Customer stories, Customer Voice Marketing

I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. How do I know that? Because in those 25+ years, …

6 Mar 2017

Webinar with Salesforce.com - watch replay here 5 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case studies, Customer stories, Customer Voice Marketing, Events, SlapFive, Webjams

I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …

8 Sep 2016

It’s time to reinvent the classic customer case study 5 years ago

Jeff Ernst

Posted by Jeff Ernst

Case studies, Content Marketing, Customer stories, Customer Voice Marketing, Sales messaging

I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because buyers don’t want to read them, as they rarely …

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