Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and she encompasses a RockStar customer to the fullest. One key …
Read moreCategory: SlapFive
SlapFive announces their Customer Voice program 2 years ago
TGIF! We are rolling into a heat wave here in Boston this weekend but there is even hotter news to report from the SlapFive front. Today we officially rolled out and formalized our very own Customer Voice Program, …
Read more'How to get your customers to talk' Webinar Recap and Q&A 2 years ago
Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training Webinars. What is Technique of the Week? It’s our free …
Read moreJeff presents vision for SlapFive on blockchain at TechStars 4 years ago
Jeff participated in the February 2018 TechStars Startup Weekend: Blockchain Edition where he and a team put together and validated a concept for customer stories to build trust as a peer-to-peer network on the blockchain.
Read more
SlapFive is selected as Finalist for MassTLC's "Innovative Tech of the Year - Sales & Marketing" Award 4 years ago
Wowza!! That’s my way of saying “Wow” and “Yowza” in one word. On the eve of my birthday, I got a great birthday surprise. SlapFive has been selected by a panel of judges at the MassTLC as a …
Read moreJeff's interview on the Allbound Podcast on Customer Voice in the Channel 5 years ago
I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice in a distribution channel environment. There are challenges both for the vendor …
Read moreWebinar with Salesforce.com - watch replay here 5 years ago
I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …
Read more
WebJam summary; Watch the replay 5 years ago
We got some great feedback on the WebJam that David Meerman Scott and I did on November 3. One attendee said that this convinced him to put customer proof tactics aside for now and come up with a …
Read more
Buyers want a crystal ball, not a snow globe 5 years ago
I wasn’t looking for marketing services for my startup. But when I got an unsolicited email a few weeks ago from a vendor, I took a look because I knew we might need help soon. The email wasn’t …
Read more
Don't let your salespeople send emails like this 6 years ago
The only reason I opened this piece of SPAM is because I find it quicker to delete an open email than to delete one from the Gmail inbox. Before I hit the trash button, something caught my eye. …
Read more