Advisory Board

Advisory Board

Starting a company is tough. Creating a new software category is even tougher. That’s why we’ve surrounded ourselves
with some of the brightest thought leaders and practitioners in marketing, sales, and customer engagement.

David is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. His advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages.

David Meerman Scott

Marketing & Sales Author, Speaker

Evan was a customer-centricity consultant at Peppers & Rogers, and now represents the voice of the customer across Rapid7. He's also co-founder and leader of the Customer Advocacy & Marketing Practitioner's community

Evan Jacobs

Customer Advocacy & Marketing Practitioner

Mary-Leslie led a new department at Staples Business Advantage focused on advocacy marketing and B2B membership, as well as new business growth. She served as primary “voice of the customer``, and launched and grew their highly successful persona-based Customer Advocacy program

Mary-Leslie Davis

Customer Engagement Marketer

Tracy is an expert practitioner of customer reference, engagement, and advocacy programs. She manages the customer reference program at DXC Technologies, which is the combination of CSC and HP Enterprise Services, and brings SlapFive essential insights into customer engagement in large service organizations.

Tracy Reusch

Customer Engagement & Advocacy Expert

Barbara is author of ``Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships``, and works with companies like Microsoft and Yesler to direct their global customer advocacy and reference programs. She brings to SlapFive her extensive experience with customer marketing best practices and technology platforms.

Barbara Thomas

Advocate Marketing & Customer Reference Expert

Bill helps leadership teams troubleshoot and activate high-velocity GoToMarket engines to accelerate value creation. He helps organizations align to their Customer-Led TRUE NORTH, and delivers rapid identification and prioritization of new strategies when facing: market, competitive or organizational change; new mandates for growth and scale; the need for integrated sales and marketing teams.

Bill Stone

Growth Acceleration Advisor, GoToMarket Strategist

Jen has built and grown high-performance marketing teams at companies such as Skillsoft, Allego, Ounce Labs, and Unica. She brings to the board the CMO perspective as it relates to organization, culture, and performance of marketing teams.

Jennifer Singleton

Serial CMO and teambuilder

Brian has been teaching and doing customer advocacy since before it was a discipline. He founded Explorics to advise B2B firms on customer advocacy, which was acquired by GYK Antler. He now practiced what he preaches at Carbon Black.

Brian Gladstein

Customer Advocacy Guru

Tim has a passion for helping sales people differentiate and sell faster, and about using stories and storytelling in sales and learning. He was the founder and CEO of StoryQuest, which enables authentic stories and honest voices to drive more credible conversations. StoryQuest was acquired by SAVO, where Tim now runs Business Development.

Tim Keelan

Expert in Stories and Storytelling in Sales

Gordana is a leading expert in buyer insight research. She helps B2B technology companies gain a deep understanding of their buyers and apply those insights to create more relevant, engaging and positive experiences across their marketing, sales and product interactions. Her website is

Gordana Stok

Buyer Persona & Journey Expert

Dan is a seasoned sales leader, fundraiser and connector who brings great perspectives on the value of SlapFive and the customer voice to improving the effectiveness of sales teams. He is SVP of Sales at Skyhook Wireless.

Dan Gill

Senior Sales Leader

Michael is an exceptional customer-focused and creative-thinking executive who provides strategic vision and delivers break-through results. He has built and grown new businesses organically and through acquisition by consistently analyzing markets and translating customer needs into solutions and go-to-market programs that truly resonate with customers.

Michael Blood

Customer Strategist, Marketer, Thought Leader