Become a Customer Marketing Hero by driving revenue impact

THE Customer Marketing & Advocacy software platform for automating, scaling and measuring all of your customer programs.

Customer Marketing Software

Looking to replace Influitive?

Compare Influitive and SlapFive, see how easy it is to migrate.

Influitive to SlapFive Comparison and Migration Guide

Take your Customer Programs to the Top

Join your fellow Customer-Led leaders at CustomerXCon.

CustomerXCon 2024: The Conference for Customer-Led Business Leaders

Trusted by these Customer Marketing & Advocacy Rock Stars

Manage all your Customer Marketing workflows in one place

Customer Content

Customer Content

Easily capture customer voice in any format, organize and manage it in a central place, and publish it to any web or mobile property.

Customer Programs

Customer Programs

Recruit customers, manage membership, gather nominations, and build powerful profiles based on preferences and activity history.

Customer Campaigns

Customer Campaigns in SlapFive

Dynamically target the right customers, automate communication with them, and track their progress through the pipeline stages.

Customer Advocacy

Customer Advocacy

Turn customers into your best sales and marketing people by showcasing their knowledge, experience, and advice.

Customer References

Customer Reference Management

Empower anyone in your company to search and request customer content and customers to perform reference activities.


SlapFive Integrations

SlapFive has pre-built integrations with many of the apps you use, and easy custom integrations with any app with an API.

Salesforce App

SlapFive Salesforce App

On the Opportunity, sales reps find customer references, browse and share content, make reference requests, and see fulfillment status.

Powered by AI

SlapFive AI Powered Customer Marketing Platform

Your own AI language library trained by your content, which you use to generate customer content, identify potential advocates, match customers to opportunities.

Customer voice in action

Here are some popular use cases for our Customer Marketing Software.
Have your own team do it, or let SlapFive’s Customer Voice Coaches do it for you.
So easy.

Case Study 2.0

Customer Case Study

Buyers don’t want to read your classic case studies, written in the 3rd person, in “challenge-solution-result” format with happy quote in sidebar. They want the authentic customer voice.

Recorded Reference

Recorded Customer Reference

End customer reference burnout and the constant struggle to find a customer in the same industry, company size, role, and situation as your buyer. Now you have references available 24×7.

Customer Voice Everywhere

Infuse content assets into every marketing, sales and service initiative: whether it be a web page, landing page, microsite, blog post, sidebar widget, ebook, PowerPoint slide, or social media property.

Recognized as a technology innovator

SlapFive recognized as a Gartner Cool Vendor

SlapFive was one of three vendors featured in Gartner’s “Cool Vendors in Technology Marketing” report.

Babson BETA Challenge

SlapFive was the runner-up in the Alumni category of the “Babson Entrepreneurial Thought and Action (BETA) Challenge”.

SlapFive finalist in MassTLC Innovative Technology of the Year in Sales & Marketing

SlapFive was a Finalist in the MassTLC’s Leadership Awards for “Innovative Tech of the Year: Sales & Marketing”.


SlapFive was selected as a high-impact startup to showcase our concept at HUBweek’s Demo Day.

Customer-Led Growth Strategy Workshop

Know you can get more value from your customer programs but don’t know where to start? Want to make sure you are mobilizing customers to drive your most important strategic growth initiatives? Need to get your peers bought in to this new approach? Let’s get your key stakeholders together for a Customer-Led Growth Workshop.

Every SlapFive client implementation starts with this workshop, but if you need help formulating a customer engagement strategy before buying software, we will do this workshop for your company for a small fee.