Convince prospects why they need my company if they’re already working with an alternative solution provider
What incremental value have you gotten from working with <our company> above and beyond what you get from <alternative>?
Create urgency to buy by surfacing the risks of doing nothing
What types of security threats are you now able to detect and stop that you couldn’t with traditional AV?
Push buyers to want to make a change by showcasing how others realized they needed to make a change
What was going on in your business that triggered the need for a <type of solution> and caused it to be a priority?
Support a competitive replacement campaign
Why did you decide to upgrade from <competitor> to <our product>?
Educate buyers on how to buy in a way that favors your strengths
What advice can you give peers on how to evaluate and select a <type of solution> solution?
What criteria did you use to evaluate and select a <type of solution> solution?
Address prospect’s doubt that their organization will make good use of a solution
What should people do to get the most value out of working with <our company>?
Give prospects a view into what it is like to implement your solution
What was the process of deploying <company/product> like for your organization?
Overcome objection that people are already used to a free or inferior solution
What advice do you have for people who think they don’t need <product> because they already use <alternative 1> or <alternative 2>?
Showcase competitive differentiation that has helped you win new customers
What made you trust <our company> with this important decision?
Provide proof of a benefit
Give me some examples of how working in <product> improves everyone’s <benefit>?
Get people to think of your solution as a “must have”
Why is a <type of solution> solution like <our company> essential for any organization going agile (or other strategic shift)?
Enable cross-selling or upselling at time of initial purchase or soon after
Why is it important to have <your company> provide <upsell product or service> along with <the core product/service purchased>?
Earn trust by being incredibly transparent, while addressing the most frequent question asked on customer reference calls
What pitfalls have you hit along the way and how did <our company> help you through it?
Give advice that answers another of the most frequently asked questions on customer reference calls
What would you do differently this time if you were to start all over?