Customer Interviewing, Case Study Writing, and Video Creation

All you do is introduce us to your customer, we take care of everything else.

Go From:

  • Struggling to find someone who is an expert writer AND interviewer
  • Weeks of emails with your customer to schedule an interview
  • Having to monitor where each case study project is in its lifecycle
  • Endless revisions because your customer is misrepresented
  • Producing a final asset that buyers don’t want to read or watch

Go To:

  • Our storytellers have 35+ years of experience interviewing and writing
  • Your customer picks a convenient time from all available slots
  • We track the status and report it back to you in one place
  • No revisions needed because the stories are in your customer’s voice
  • You get best-practice assets that are aligned with how buyers buy

How it works

The Customer Interviewing and Case Study Writing Service is a turn-key solution. Once you make the introduction, we take care of everything, using the steps below, and delivering customer voice content assets like the ones in the right column.


  • We conduct a one-hour Customer-Led Growth Strategy Workshop with you and your key stakeholders to uncover your company’s strategic growth goals and translate them into the critical insights we want to capture from customers.
  • Your SlapFive customer storytelling expert creates the Interview Guide by combining what we uncover in the Workshop about the needs of your buyers with our own insights from conducting almost 2,000 buyer interviews.
  • You identify the right customers and make an introduction to your SlapFive expert, letting them know that “we have an exciting opportunity for you to showcase your knowledge, experience, and advice in a way that helps you build your reputation in the market and in your company. All you need to do is join us in a 45-minute conversation.”
  • If you choose to use SlapFive’s customer story publishing engine, we set up the asset templates with your branding and desired layout.

For Each Customer:

  • The SlapFive expert schedules the interview at a convenient day and time for the customer.
  • If you’d like, we can conduct a prep call with the Account Manager or Customer Success Manager who knows the customer best to get context on what aspects of that customer’s situation and storyline we want to showcase, then customize the Interview Guide for this customer.
  • If the customer asks to see the interview questions ahead of time, we send them the Interview Guide, but our best practice is to not send it ahead of time because we want the customer to sound natural and authentic, not scripted.
  • The SlapFive expert conducts the audio/video interview and records it.
  • SlapFive transcribes the interview and marks up the transcription Word document with suggested snippets to use for each prompt question.
  • SlapFive creates the customer voice assets of your choosing, which can include:
    • A Case Study 2.0 storyboard with video snippets of the customer answering the 10-15 most frequently asked questions that buyers have.
    • A written case study in prompt/response format.
    • A written case study in narrative storyline format.
    • PowerPoint slides for your sales decks.
    • Social media posts
    • Campaign landing page

We interview once, You get dozens of customer voice assets like these:

Case Study 2.0

A Case Study 2.0 storyboard that features a video snippet that addresses each key question asked in the interview.

Case Study in Q&A format with text stories

A single-customer case study that features text responses to each key question.

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