The system of record for Customer Marketing and Advocacy.
Built to Unify Customer Marketing and Advocacy at Scale
Centralized Customer Data
Manage contact and account records in one system, synced to your CRM and structured for advocacy.
Unified Advocacy Profiles
Track advocacy engagement in a single profile that captures participation history, status, and eligibility over time.
Connected Engagement
Lifecycle-Aware Tracking
Track customer touchpoints wherever they happen across the business, and automatically trigger the right customer marketing and advocacy motions.
Cross-Team Visibility
Share customer context across marketing, sales, and customer success, with consistent definitions and a common view of advocacy activity.
Enterprise-Ready Foundation
Scale advocacy operations with a structured data model built to support governance, automation, and reporting.
A Single Foundation for Every Customer Marketing and Advocacy Program
The SlapFive CMA System of Record replaces this fragmentation with a purpose-built foundation for customer marketing and advocacy. It centralizes customer data, engagement history, and proof into one connected system, so every CMA motion runs from consistent records and shared context.
Centralized Customer Records
SlapFive centralizes contacts, accounts, and customer marketing and advocacy activity into a single system of record, synced directly with your CRM. Instead of managing information across spreadsheets, project management tools, and standalone tools, teams work from one connected platform.
This creates an easily accessible, complete, and accurate view of customer advocacy across the organization. As programs scale, data stays organized, accessible, and ready to support every CMA motion.
Maintain Profiles
SlapFive maintains a persistent advocacy profile for every customer at the contact and account level, capturing engagement across programs, teams, and use cases. Reference calls, customer proof, reviews, events, and referrals are all tracked as part of a continuous history.
This gives teams clear visibility into who has participated, how often, and in what ways. As programs expand, customer history remains intact, supporting thoughtful engagement and long term advocacy relationships.
Capture Engagement
SlapFive captures customer proof as structured engagement that is directly connected to contacts and accounts. References, customer stories, reviews, referrals, and other advocacy activities are stored as part of the same system of record.
This keeps AI-powered customer proof grounded in real customer relationships and real customer voices. Teams can easily see where proof came from, how it has been used, and how it fits into broader customer engagement over time.
Automate Motions
SlapFive uses customer data and engagement signals to automate customer marketing and advocacy motions based on defined rules. Workflows are triggered automatically based on the way your program runs.
This allows your CMA program to scale without relying on spreadsheets, handoffs, or constant coordination. Teams spend less time managing execution and more time building meaningful customer relationships.