Built by customer marketers, for customer marketers.
SlapFive pioneers Customer-Led Growth by transforming customer voice into a powerful, measurable engine for marketing, sales, and product success.
Our Story
SlapFive was founded on the fundamental truth that customer voice is the most potent, yet often underutilized, growth driver. Born from the collective experience of seasoned customer marketers, we recognized the immense potential in systematically capturing, activating, and measuring customer evidence. From our inception, SlapFive has pioneered the Customer-Led Growth movement, providing innovative solutions that empower businesses to leverage their most valuable asset: their happy customers. Our evolution has been driven by a relentless focus on our customers’ needs, constantly refining our platform to deliver unparalleled impact and demonstrable ROI.
Our Mission
Our mission is to make customer voice the most powerful, measurable growth driver for businesses worldwide. We are dedicated to building a platform that not only streamlines the collection and activation of customer evidence but also provides clear, actionable insights into its direct impact on marketing, sales, and product development. SlapFive aims to transform how companies grow, making customer advocacy an indispensable pillar of their strategy.
Our Values
Customer First
Every decision we make, every feature we build, and every interaction we have is centered around empowering our customers to achieve their goals. Their success is our success.
Integrity Always
We operate with unwavering honesty, transparency, and ethical conduct. Trust is the foundation of our relationships, both internally and externally.
Innovation at Every Step
The landscape of customer-led growth is constantly evolving. We embrace continuous learning, bold experimentation, and creative problem-solving to stay ahead and deliver cutting-edge solutions.
Community Matters
We believe in fostering a vibrant community where customer marketers can connect, share insights, and grow together. Collaboration and mutual support strengthen our collective impact.
Leadership Team
Elisabeth Catuogno 
SVP, CMA Strategy
Kaily Baskett 
VP Revenue Growth
Dana Alvarenga 
VP Customer Experience
Ready to Shape the Future of Customer-Led Growth?
Experience the power of a unified, AI-driven platform. Transform your customer marketing and advocacy into a strategic, revenue-generating function.






