We got some great feedback on the WebJam that David Meerman Scott and I did on November 3.
One attendee said that this convinced him to put customer proof tactics aside for now and come up with a more holistic strategy for 2017 to avoid the Random Acts of Customer Proof syndrome. He likes the approach of taking a more surgical approach, and how to get customers to contribute their stories by asking for experiences and feedback rather than endorsements and testimonials.
Another attendee said “I thought the webinar was great and it was indeed full of great advice, thanks!” She suggested digging deeper into how to capture the spontaneous testimony without losing the spontaneity. Great topic for an upcoming webinar.