I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. How do I know that? Because in those 25+ years, …
Read moreCategory: Customer Voice Marketing
Jeff's interview on the Allbound Podcast on Customer Voice in the Channel 2 years ago
I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice in a distribution channel environment. There are challenges both for the vendor …
Read moreWebinar with Salesforce.com - watch replay here 2 years ago
I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …
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WebJam summary; Watch the replay 2 years ago
We got some great feedback on the WebJam that David Meerman Scott and I did on November 3. One attendee said that this convinced him to put customer proof tactics aside for now and come up with a …
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Join David Meerman Scott and Jeff Ernst for a "webjam" on customer voice 2 years ago
David Meerman Scott and I are doing a “webjam” next Thursday, November 3 at 2:00 PM ET, entitled “Win and Retain More Customers in 2017 by Unleashing Your Customers’ Voice”. We’ll talk about why and how to unleash …
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It’s time to reinvent the classic customer case study 3 years ago
I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because buyers don’t want to read them, as they rarely …
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The content marketing bubble will burst...unless... 3 years ago
I’d been suspecting it for a while. I knew it for sure when I talked to over a dozen marketing leaders at the Inbound conference in August 2015. Each conversation went remarkably similar to this: Me: “How’s your …
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Buyers want a crystal ball, not a snow globe 3 years ago
I wasn’t looking for marketing services for my startup. But when I got an unsolicited email a few weeks ago from a vendor, I took a look because I knew we might need help soon. The email wasn’t …
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Don't let your salespeople send emails like this 3 years ago
The only reason I opened this piece of SPAM is because I find it quicker to delete an open email than to delete one from the Gmail inbox. Before I hit the trash button, something caught my eye. …
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SlapFive: what's in a name? 3 years ago
SlapFive is the ultimate expression of shared success. Imagine this. You’re walking to the batter’s box, your team down by 2, runners at first and second. Here’s the pitch…you swing…long drive to deep centerfield…its gone. You round the …
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