If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
Read moreCategory: Customer Voice Marketing
Building an Influenced Customer Program: Driving Growth Through Advocacy 11 months ago
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers …
Read moreKim Plank - SlapFive RockStar Award Winner - September 2019 5 years ago
Kim Plank – SlapFive RockStar Award Winner – September 2019 Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and …
Read moreSlapFive announces their Customer Voice program 5 years ago
SlapFive announces their Customer Voice program TGIF! We are rolling into a heat wave here in Boston this weekend but there is even hotter news to report from the SlapFive front. Today we officially rolled out and formalized …
Read more'How to get your customers to talk' Webinar Recap and Q&A 5 years ago
‘How to get your customers to talk’ Webinar Recap and Q&A Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training …
Read more
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 6 years ago
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
Read moreJeff's interview on the Allbound Podcast on Customer Voice in the Channel 7 years ago
Jeff’s interview on the Allbound Podcast on Customer Voice in the Channel I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice …
Read moreWebinar with Salesforce.com - watch replay here 7 years ago
Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …
Read more
WebJam summary; Watch the replay 7 years ago
WebJam summary; Watch the replay We got some great feedback on the WebJam that David Meerman Scott and I did on November 3. One attendee said that this convinced him to put customer proof tactics aside for now …
Read more
Join David Meerman Scott and Jeff Ernst for a "webjam" on customer voice 7 years ago
Join David Meerman Scott and Jeff Ernst for a “webjam” on customer voice David Meerman Scott and I are doing a “webjam” next Thursday, November 3 at 2:00 PM ET, entitled “Win and Retain More Customers in 2017 …
Read more