Demonstrating the value of your product or service is paramount. duh! But how can you effectively collaborate with sales and sales enablement to achieve this goal? Let’s dive into some strategies that have shown success, as well as …
Read moreCategory: Customer Marketing
Proactive Customer Stories 2 years ago
If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
Read moreLeveraging the Voice of your Customer with the Power of Remote Capture 2 years ago
Elevate Your Customer Voice with SlapFive Customer Content. SlapFive makes it drop-dead simple to Capture your customer stories in audio, video and text, in your customers’ own voice; Manage and organize all you customer content assets in a central place; and Publish them to …
Read moreBuilding an Influenced Customer Program: Driving Growth Through Advocacy 2 years ago
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers …
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Customer-Led Growth: The Role of Customer Marketers 2 years ago
Jeff Ernst gave the concluding keynote at the Customer Advisory Board Conference on March 28, 2023. Jeff was asked to inspire expand the thinking of Customer Advisory Board managers by showing them how they can elevate their roles …
Read moreWhat is Customer Reference Management Software? 2 years ago
And what’s wrong with it? What is Customer Reference Management? And what is Reference Management Software? That depends on who you ask. To most companies, it is done like the “Wild Wild West”, where sales reps are on …
Read moreEverything Happens for a Reason - Dana's Year End Review 5 years ago
Everything Happens for a Reason – Dana’s Year End Review As we say goodbye to 2019 and start a new year and a new decade, I wanted to take some time to reflect on some amazing experiences I …
Read moreKim Plank - SlapFive RockStar Award Winner - September 2019 6 years ago
Kim Plank – SlapFive RockStar Award Winner – September 2019 Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and …
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