Webinar with Salesforce.com – watch replay here>/h1>
I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the way companies generate and use customer proof points today is broken, revealed what customers REALLY want to know at each stage of their customer lifecycle, and then shared the top 8 ways to get customers to share their knowledge, insights, and experiences.
You can watch the replay here.