Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
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Webinar with Salesforce.com - watch replay here 5 years ago
Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …
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What Trump’s Triumph can teach marketers about buyer personas 6 years ago
What Trump’s Triumph can teach marketers about buyer personas Note: This is my observation of the campaign as a marketer, not an opinion on either candidate, their supporters, or any political issue. The New York Times headline called …
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