I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. How do I know that? Because in those 25+ years, …
Read moreCategory: Buyer Personas
Webinar with Salesforce.com - watch replay here 2 years ago
I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …
Read more
What Trump’s Triumph can teach marketers about buyer personas 3 years ago
Note: This is my observation of the campaign as a marketer, not an opinion on either candidate, their supporters, or any political issue. The New York Times headline called it a “Shocking Upset”. The Washington Post said “Stunning …
Read more
