Buyer Personas Archives

Category: Buyer Personas

13 Dec 2017

Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 6 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case Studies, Customer Advocacy, Customer Stories, Customer Voice Marketing

Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …

6 Mar 2017

Webinar with Salesforce.com - watch replay here 7 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case Studies, Customer Stories, Customer Voice Marketing, Events, SlapFive, Webjams

Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …

10 Nov 2016

What Trump’s Triumph can teach marketers about buyer personas 7 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas

What Trump’s Triumph can teach marketers about buyer personas Note: This is my observation of the campaign as a marketer, not an opinion on either candidate, their supporters, or any political issue. The New York Times headline called …

}(jQuery));