Buyer Personas Archives - Customer Marketing Platform | Capture and Unleash your Customer Voice

Category: Buyer Personas

13 Dec 2017

Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 4 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case studies, Customer advocacy, Customer stories, Customer Voice Marketing

I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. How do I know that? Because in those 25+ years, …

6 Mar 2017

Webinar with Salesforce.com - watch replay here 4 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case studies, Customer stories, Customer Voice Marketing, Events, SlapFive, Webjams

I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …

10 Nov 2016

What Trump’s Triumph can teach marketers about buyer personas 5 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas

Note: This is my observation of the campaign as a marketer, not an opinion on either candidate, their supporters, or any political issue. The New York Times headline called it a “Shocking Upset”. The Washington Post said “Stunning …

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