Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 2 After posting last week about why companies need to shift from Paid Customer Advocacy to Earned Customer Advocacy, I poked some bears…a few CMOs at hyper-funded tech …
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Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 2 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 1 If you go to TripAdvisor to check out a vacation resort, and you know the resort paid its guests or offered free spa services to get …
Read moreKim Plank - SlapFive RockStar Award Winner - September 2019 4 years ago
Kim Plank – SlapFive RockStar Award Winner – September 2019 Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and …
Read moreSlapFive announces their Customer Voice program 4 years ago
SlapFive announces their Customer Voice program TGIF! We are rolling into a heat wave here in Boston this weekend but there is even hotter news to report from the SlapFive front. Today we officially rolled out and formalized …
Read more'How to get your customers to talk' Webinar Recap and Q&A 4 years ago
‘How to get your customers to talk’ Webinar Recap and Q&A Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training …
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Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 5 years ago
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
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