Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training Webinars. What is Technique of the Week? It’s our free …
Read moreCategory: Customer advocacy
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 2 years ago
I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. How do I know that? Because in those 25+ years, …
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Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 2 years ago
If you go to TripAdvisor to check out a vacation resort, and you know the resort paid its guests or offered free spa services to get them to write 5 star reviews, how much trust do you put …
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