After posting last week about why companies need to shift from Paid Customer Advocacy to Earned Customer Advocacy, I poked some bears…a few CMOs at hyper-funded tech companies who brag about how much of their VC stockpile they spend …
Read moreCategory: Customer advocacy
Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 4 months ago
If you go to TripAdvisor to check out a vacation resort, and you know the resort paid its guests or offered free spa services to get them to write 5 star reviews, how much trust do you put …
Read moreKim Plank - SlapFive RockStar Award Winner - September 2019 2 years ago
Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and she encompasses a RockStar customer to the fullest. One key …
Read moreSlapFive announces their Customer Voice program 3 years ago
TGIF! We are rolling into a heat wave here in Boston this weekend but there is even hotter news to report from the SlapFive front. Today we officially rolled out and formalized our very own Customer Voice Program, …
Read more'How to get your customers to talk' Webinar Recap and Q&A 3 years ago
Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training Webinars. What is Technique of the Week? It’s our free …
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Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 4 years ago
I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. How do I know that? Because in those 25+ years, …
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