I’ve created over 100 of them in my career.

Category: Sales messaging

12 Apr 2017

Jeff's interview on the Allbound Podcast on Customer Voice in the Channel 8 years ago

Jeff Ernst

Posted by Jeff Ernst

Customer Stories, Customer Voice Marketing, Sales messaging, SlapFive

Jeff’s interview on the Allbound Podcast on Customer Voice in the Channel I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice …

8 Sep 2016

It’s time to reinvent the classic customer case study 8 years ago

Jeff Ernst

Posted by Jeff Ernst

Case Studies, Content Marketing, Customer Stories, Customer Voice Marketing, Sales messaging

It’s time to reinvent the classic customer case study I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because …

28 Apr 2016

Buyers want a crystal ball, not a snow globe 9 years ago

Jeff Ernst

Posted by Jeff Ernst

Customer Stories, Customer Voice Marketing, Sales messaging, SlapFive

Buyers want a crystal ball, not a snow globe I wasn’t looking for marketing services for my startup. But when I got an unsolicited email a few weeks ago from a vendor, I took a look because I …

28 Jan 2016

Don't let your salespeople send emails like this 9 years ago

Jeff Ernst

Posted by Jeff Ernst

Customer Stories, Customer Voice Marketing, Sales messaging, SlapFive

Don’t let your salespeople send emails like this The only reason I opened this piece of SPAM is because I find it quicker to delete an open email than to delete one from the Gmail inbox. Before I …

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