Jeff’s interview on the Allbound Podcast on Customer Voice in the Channel I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice …
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It’s time to reinvent the classic customer case study 8 years ago
It’s time to reinvent the classic customer case study I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because …
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Buyers want a crystal ball, not a snow globe 8 years ago
Buyers want a crystal ball, not a snow globe I wasn’t looking for marketing services for my startup. But when I got an unsolicited email a few weeks ago from a vendor, I took a look because I …
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Don't let your salespeople send emails like this 8 years ago
Don’t let your salespeople send emails like this The only reason I opened this piece of SPAM is because I find it quicker to delete an open email than to delete one from the Gmail inbox. Before I …
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