Jeff presents vision for SlapFive on blockchain at TechStars Jeff participated in the February 2018 TechStars Startup Weekend: Blockchain Edition where he and a team put together and validated a concept for customer stories to build trust as …
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Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 5 years ago
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
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SlapFive selected to participate in HUBweek's 2017 Demo Day startup showcase 6 years ago
SlapFive selected to participate in HUBweek’s 2017 Demo Day startup showcase I’m thrilled to share another honor that’s being heaped on us here at SlapFive. On Saturday, October 14th, 2017, we’ll join 99 other high-impact Boston startups that will …
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SlapFive is selected as Finalist for MassTLC's "Innovative Tech of the Year - Sales & Marketing" Award 6 years ago
SlapFive is selected as Finalist for MassTLC’s “Innovative Tech of the Year – Sales & Marketing” Award Wowza!! That’s my way of saying “Wow” and “Yowza” in one word. On the eve of my birthday, I got a …
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SlapFive featured at Boston New Technology Startup Showcase in May '17 6 years ago
SlapFive featured at Boston New Technology Startup Showcase in May ’17 It is tough to communicate a big vision in 5 minutes, but here goes:
Read moreJeff's interview on the Allbound Podcast on Customer Voice in the Channel 6 years ago
Jeff’s interview on the Allbound Podcast on Customer Voice in the Channel I had an invigorating conversation with Jen Spencer from the Allbound Podcast, where we talked about the unique challenges of capturing and unleashing the customer voice …
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A simple test to see if you (or someone else) gives a s#!t about customers 6 years ago
A simple test to see if you (or someone else) gives a s#!t about customers It’s hard to find a B2B marketing or sales article these days that doesn’t talk about the power of the customer. The customer …
Read moreWebinar with Salesforce.com - watch replay here 6 years ago
Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …
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What Trump’s Triumph can teach marketers about buyer personas 7 years ago
What Trump’s Triumph can teach marketers about buyer personas Note: This is my observation of the campaign as a marketer, not an opinion on either candidate, their supporters, or any political issue. The New York Times headline called …
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WebJam summary; Watch the replay 7 years ago
WebJam summary; Watch the replay We got some great feedback on the WebJam that David Meerman Scott and I did on November 3. One attendee said that this convinced him to put customer proof tactics aside for now …
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