Hello SlapFive RockStars! I am excited for this week’s topic; an inside look at last month’s webinar as part of our Technique of the Week training series.
Our CEO and Co-Founder Jeff Ernst led the training and really wanted to call the session; ‘Stop doing ABM by trying to jackhammer the same old, tired messages into target accounts and people who don’t want to hear from you, and instead develop champions who spread the value they’ve experienced with colleagues who are eager to hear from them.’ Informative yes, but I said NO WAY that is way too long. So simple and to the point we settled on the title ‘Scaling ABM with Customer voice.’
I want to share some key objectives that were covered. One point that Jeff covered really well was about Net New Business and Customer Voice when you are focused on Account Based Marketing. Take a listen to his response below.
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