Customer Voice Strategy Workshop

Every SlapFive implementation starts with the Customer Voice Strategy Workshop, which does an amazing job of getting buy-in from all your key stakeholders and agreement on where to focus  your customer voice program to get the quickest and greatest business impact.

We also offer this workshop to companies where a couple of folks are excited about this better approach to customer voice and engagement, and need to get the rest of the team to understand just how much having authentic, first-person, voice of the customer assets will help them do a better job.

How it Works

This workshop works best when we have key folks from marketing, sales, and customer success in the room or on the call. We’ll roll up our sleeves and fill out the Customer Voice Canvas by doing these things:

  1. List out your top go-to-market initiatives/priorities for the next 3-6 months.
  2. Determine how you’ll assess the success of your customer voice program. What does success look like?
  3. Surface the biggest market challenges that keep you from achieving these initiatives. These can be perceptions, objections, questions, fears, doubts, competitor lies, untapped opportunities…just about anything.
  4. Determine the customer insights that if captured, would knock down these biggest market challenges. These insights are knowledge, experiences, and advice from customers. We’ll express them as questions to ask your customers to capture their stories.
  5. Start to map out how you envision using these customer stories. How will you combine stories to support your use case? In what channels will you use these stories?
  6. Prioritize your list, and now you have a roadmap for the top use cases for unleashing the customer voice.

What You Get

After completing this workshop, you will have:

  • Inspiration and buy-in for this new way of thinking about customer voice that takes a more strategic, surgical approach, rather than the “Random Acts of Customer Proof” that most companies practice today.
  • Alignment among your key stakeholders on which opportunities for unleashing the customer voice will have the greatest impact.
  • A Customer Voice Canvas completed for your highest priority go-to-market initiatives.
  • A business case you can use to get buy-in from your senior executive, marketing, sales, and customer success peers to support a more strategic program.
  • Greater confidence to drive change by having proven strategies for getting customers to contribute their stories.
  • A conviction that you’ll never want create those old-fashioned case studies, testimonial videos, and reference programs ever again.

How to Get Started

You hate web registration forms, and so do I. So just send call or send me a text message at 978.460.1344, with the message “your name wants the Customer Voice Strategy Workshop”. I’ll call you back, we’ll talk a bit about your current situation, and figure out who should be in the workshop.

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