CustomerVoiceX Webinars

Group Therapy for Customer Marketers


Technique of the Week


Group therapy for Customer Marketers #3: Dealing with the walls that get put up around your customers

Thursday, November 14,  2:00pm ET

They have the best of intentions, but your Account Managers and CSMs always seem to have an excuse for why you can’t tap into your customers with great opportunities to showcase their knowledge and success. “That customer is coming up for renewal.” “We already hit up that customer once this quarter.” “They have an open support issue.” Or, “I don’t like to burden our customers with such annoying requests.”

Join us for this group therapy session to talk about the challenges we all face in this area. We will have a couple of seasoned Customer Marketing pros share things they’ve done to chip away at these barriers and gain cooperation from these groups, and give you plenty of time to ask questions, share your ideas, and commiserate.

Our co-hosts for this session are:

Nick Venturella – Customer Engagement Ops Manager at Ceridian
Cindy Aitken – Senior Manager, Customer Advocacy at Ellucian
Irwin Hipsman – Director of Customer Advocacy at Nexthink

REGISTER NOW

Group therapy for Customer Marketers #2: Challenges to connecting our work to strategic growth initiatives

Watch the replay

We all want our Customer Marketing efforts to drive revenue growth. But there isn’t always a clear path to connecting our work to the key strategic growth initiatives of our company. Political barriers, communication gaps, competing requests, and shifting priorities can get in the way.

Join us for this group therapy session to talk about the challenges we all face in this area. We’ll have a couple of seasoned Customer Marketing pros share things they’ve done to chip away at these barriers and ways they’ve connected their work to growth initiatives, and give you plenty of time to ask questions, share your ideas, and commiserate with your peers.

Our co-hosts for this session are:

Sarah Schreiner – Senior Strategy Analyst, Client Experience at ADP
Ari Hoffman – Director of Customer Advocacy at Coveo
Amanda Salem – former head of Customer Advocacy at Staples

WATCH THE REPLAY

Group therapy for Customer Marketers #1: Doing more with less

Watch the replay

As a Customer Marketer, you want your work to have huge impact, but you’re buried in endless requests. Your sales reps need 3 customer references for every big deal, your execs want case studies with hard ROI statements, your AR folks need to give Forrester 3 customers to interview for the next Wave, your social team wants more 5-star reviews. And don’t forget the daily emails asking, “Do we have a customer in a ___ role in the ___ industry that’s between ___ and ___ in revenue that has solved the ___ problem?”

How do you multiply your impact while keeping up with the endless requests, without doubling the size of your team? You have to work smarter, by:

  • Digging into the business needs behind the requests and finding new, innovative, and more effective ways of crushing those needs.
  • Finding ways to automate the repetitive and labor-intensive tasks that seem to take up all your time.

Our co-hosts for this session are:

Rebecca Salem, Marketing Communications Manager at Achieve3000
Jeff Gabel, Customer Advocacy Manager at Quick Base
Kim Plank, Customer Success Marketing Manager at Acumatica

WATCH THE REPLAY

Product Feedback Session: New features for managing members of your customer voice program

Thursday, November 7,  2:30pm ET

The SlapFive engineering team is hard at work designing a set of new features for inviting customers to your customer voice program, enabling others in your company to nominate customers, planning and tracking the activities that customers participate in, and scoring customer engagement. 

We’ll be showing you some wireframes and concept diagrams to get your feedback on how we can make these features the most useful to your needs.

REGISTER NOW

Let your customers teach your prospects how to buy with a Digital Buyer’s Guide

Watch the replay

Your prospects are confused. They’ve never bought a solution like yours. So they don’t know how to evaluate and compare their options.

Confused buyers don’t buy anything. In fact, the #1 reason deals stall and buyers go dark is that they get so overwhelmed that they are paralyzed, and shift their attention to solving other problems.

Who are the best people to educate your buyers on how to navigate a complex buying process? How about the people who have bought from you in the last year or two? They figured it out. They navigated the process. They made a decision. Their insights on that process are SOLID GOLD to anyone considering buying from you.

You will learn:

  • The critical components of a Digital Buyer’s Guide and why they are so effective.
  • How and when to ask customers the 3 most important questions to capture the insights you need to deliver in your Digital Buyer’s Guide.
  • How to use a Digital Buyer’s Guide to influence buyers BEFORE they make their vendor consideration list.

WATCH THE REPLAY

Building a Customer Voice Program

Watch the replay

What is a Customer Voice Program and where do I get started?  Customer Voice programs will help you gain better insight about your customers, build better products, deliver top notch customer service, and make your customers feel like rock stars.

Join Dana Alvarenga, Director of Customer Experience, at SlapFive share how she defined, designed, and implemented SlapFive’s very own Customer Voice Program the SlapFive RockStars.

What you will learn:

  • The three phased approach she took when defining and designing her program.
  • Details around the launch and ongoing maintenance of the program.
  • Gather ideas to lock in executive sponsorship within your organization to support such a valuable program.
  • How you too can become a SlapFive RockStar.

WATCH THE REPLAY

What the Peer Review Sites don’t want you to know about Peer Review Sites (and what your review strategy should be)

Watch the replay

You (or your boss) think that if you can get a whole bunch of 5-star reviews on G2 and Capterra, the floodgates will open and new customers will pour in. So you cajole, coerce, or beg your customers to write reviews, but with so many sites out there, you’re still left wondering which sites to focus on, and how to get customers to write reviews on multiple sites. Since there’s nothing in it for the customer to write a review, the only way they’ll do it is if you pay them. Sound familiar?

It’s time to stop the insanity. Join us in this lively discussion and you’ll learn:

  • The top 5 inconvenient truths that product reviews site operators don’t want you to know.
  • How REAL buyers REALLY use (or don’t use) product reviews, based on my over 1,500 buyer interviews.
  • The three critically important things to include in your product review site strategy.

WATCH THE REPLAY

Scale your Account Based Marketing with account-specific content

HEAR THE TOP QUESTIONS ASKED

Admit it, you’re doing ABM, and you don’t know what all the hype’s about because you’ve been doing it since before it was a “thing”. But it’s still challenging to scale ABM because you need so much account-specific content. Well guess what? The most effective account-based content is the voice of your champions within that account.

What you’ll learn:

  • Why the target contacts in your target accounts care more about what their colleagues say than what your marketing messages and sales reps say.
  • How to tap into the experts in your company to demonstrate thought leadership in that account.
  • Ways to get your champions to share their voice with their peers and colleagues across their company.

WATCH THE REPLAY

Turbocharge your demand generation with customer voice

WATCH THE REPLAY

Demand generation campaigns require a continuous supply of fresh content. At the same time, your target buyers are bombarded with so much vendor-generated content that they’re building walls to keep your emails and phone calls from reaching them. But what does every buyer eat up? Content about the experiences of your customers, told in the customer’s voice.

What you’ll learn:

  • How there’s a huge mismatch between what buyers want and the content that marketing teams produce.
  • What types of content drive buyers to take the next step in their buying process.
  • Creative ways to use customer-generated content in different types of demand generation campaigns.

WATCH THE REPLAY

Avoid “customer reference burnout” with recorded references

HEAR INSIGHTS FROM THE WEBINAR

Your buyers want to talk to customers who are in the same industry, similar company size and role, solving the same problems they’re dealing with. So no matter how much your customers love you, you never have enough references, and you cringe every time a buyer asks for one (or three) because you burn out the ones you have. Your And the worst part is your references are answering the same questions on every call. You can stop this madness by creating recorded references.

What you’ll learn:

  • The five most frequently asked questions your buyers ask on customer reference calls. (Yes, I know what they are because they are the same across every category.)
  • How to create recorded references that are available to your sales reps and reference teams 24×7
  • Ways you can get your customers to share more on the recorded references by giving them options to control distribution of the recorded references.

WATCH THE REPLAY

How to get your customers to talk without bribery or torture tactics

HEAR THE TOP QUESTIONS ASKED

You’ve all experienced it…the agony of convincing customers to take part in your voice and advocacy programs. Your customers don’t want to do case studies or take reference calls because those feel like torture with little in it for them. Not to mention they’re often handcuffed by PR policies that prohibit vendor endorsements. Good News!! We’ve figured out the recipe for making customers clamor to share their voice, and we’re revealing it on this webinar.

What you’ll learn:

  • Ways to turn your customers into rock stars rather than bribing them with cash.
  • The 8 ingredients for the design of a program that has even more in it for the customer than for your company.
  • How to give customers so much control that it’s hard to say no.

WATCH THE REPLAY