Technique of the Week

How to get your customers to talk without bribery or torture tactics

Thursday, May 16, 2:00 PM ET

You’ve all experienced it…the agony of convincing customers to take part in your voice and advocacy programs. Your customers don’t want to do case studies or take reference calls because those feel like torture with little in it for them. Not to mention they’re often handcuffed by PR policies that prohibit vendor endorsements. Good News!! We’ve figured out the recipe for making customers clamor to share their voice, and we’re revealing it on this webinar.

What you’ll learn:

  • Ways to turn your customers into rock stars rather than bribing them with cash.
  • The 8 ingredients for the design of a program that has even more in it for the customer than for your company.
  • How to give customers so much control that it’s hard to say no.

WATCH THE REPLAY

Scale your Account Based Marketing with account-specific content

Tuesday, May 28, 2:30 PM ET

Admit it, you’re doing ABM, and you don’t know what all the hype’s about because you’ve been doing it since before it was a “thing”. But it’s still challenging to scale ABM because you need so much account-specific content. Well guess what? The most effective account-based content is the voice of your champions within that account.

What you’ll learn:

  • Why the target contacts in your target accounts care more about what their colleagues say than what your marketing messages and sales reps say.
  • How to tap into the experts in your company to demonstrate thought leadership in that account.
  • Ways to get your champions to share their voice with their peers and colleagues across their company.

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Turbocharge your demand generation with customer voice

Thursday, June 6, 11:30 AM ET

Demand generation campaigns require a continuous supply of fresh content. At the same time, your target buyers are bombarded with so much vendor-generated content that they’re building walls to keep your emails and phone calls from reaching them. But what does every buyer eat up? Content about the experiences of your customers, told in the customer’s voice.

What you’ll learn:

  • How there’s a huge mismatch between what buyers want and the content that marketing teams produce.
  • What types of content drive buyers to take the next step in their buying process.
  • Creative ways to use customer-generated content in different types of demand generation campaigns.

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Land and Expand by sharing your Customer's Voice

Details Coming Soon