Technique of the Week

How to get your customers to talk without bribery or torture tactics

HEAR THE TOP QUESTIONS ASKED

You’ve all experienced it…the agony of convincing customers to take part in your voice and advocacy programs. Your customers don’t want to do case studies or take reference calls because those feel like torture with little in it for them. Not to mention they’re often handcuffed by PR policies that prohibit vendor endorsements. Good News!! We’ve figured out the recipe for making customers clamor to share their voice, and we’re revealing it on this webinar.

What you’ll learn:

  • Ways to turn your customers into rock stars rather than bribing them with cash.
  • The 8 ingredients for the design of a program that has even more in it for the customer than for your company.
  • How to give customers so much control that it’s hard to say no.

WATCH THE REPLAY

Scale your Account Based Marketing with account-specific content

HEAR THE TOP QUESTIONS ASKED

Admit it, you’re doing ABM, and you don’t know what all the hype’s about because you’ve been doing it since before it was a “thing”. But it’s still challenging to scale ABM because you need so much account-specific content. Well guess what? The most effective account-based content is the voice of your champions within that account.

What you’ll learn:

  • Why the target contacts in your target accounts care more about what their colleagues say than what your marketing messages and sales reps say.
  • How to tap into the experts in your company to demonstrate thought leadership in that account.
  • Ways to get your champions to share their voice with their peers and colleagues across their company.

WATCH THE REPLAY

Turbocharge your demand generation with customer voice

WATCH THE REPLAY

Demand generation campaigns require a continuous supply of fresh content. At the same time, your target buyers are bombarded with so much vendor-generated content that they’re building walls to keep your emails and phone calls from reaching them. But what does every buyer eat up? Content about the experiences of your customers, told in the customer’s voice.

What you’ll learn:

  • How there’s a huge mismatch between what buyers want and the content that marketing teams produce.
  • What types of content drive buyers to take the next step in their buying process.
  • Creative ways to use customer-generated content in different types of demand generation campaigns.

WATCH THE REPLAY

Avoid “customer reference burnout” with recorded references

HEAR INSIGHTS FROM THE WEBINAR

Your buyers want to talk to customers who are in the same industry, similar company size and role, solving the same problems they’re dealing with. So no matter how much your customers love you, you never have enough references, and you cringe every time a buyer asks for one (or three) because you burn out the ones you have. Your And the worst part is your references are answering the same questions on every call. You can stop this madness by creating recorded references.

What you’ll learn:

  • The five most frequently asked questions your buyers ask on customer reference calls. (Yes, I know what they are because they are the same across every category.)
  • How to create recorded references that are available to your sales reps and reference teams 24×7
  • Ways you can get your customers to share more on the recorded references by giving them options to control distribution of the recorded references.

WATCH THE REPLAY

How to use customer stories to differentiate, sell the unsellable product, and get acquired for $357 million

Wednesday, September 25 , 2:00 PM ET 

It was supposed to be a promotion, but it didn’t feel that way.

“This NLP / AI product is our future. We’ve invested $10 million but can’t sell it. Figure out what’s wrong, fix it, and sell a lot. This year. Good luck.” Gulp!

And with that I was in charge of a product I barely understood, in a market I barely knew, with a timeline that seemed impossible.

Despite that, and many other obstacles, within 1 year we turned the product around, generated marquis clients like the Mayo Clinic, and harnessed that momentum to help sell the company for $357 million.

How did we do that? And do the same for 3 other companies? Come enjoy the tales, and walk away with practical tools and advice YOU can use to do the same.

REGISTER NOW