Jeff Ernst gave the concluding keynote at the Customer Advisory Board Conference on March 28, 2023. Jeff was asked to inspire expand the thinking of Customer Advisory Board managers by showing them how they can elevate their roles …

And what’s wrong with it? What is Customer Reference Management? And what is Reference Management Software? That depends on who you ask. To most companies, it is done like the “Wild Wild West”, where sales reps are on …

How to make the case for Customer Marketing resources A Customer Marketing leader reached out to me last week with a question I get a lot during budget planning season:- “How can I make the case to my …