How the Customer-Led Growth movement started It was November 2018, but I remember it like it was yesterday. That year I had conversations with three business collaborators – Steve Rankel, Howard Fields, and Bill Stone – who had …
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Building Effective Partnerships with Sales and Sales Enablement to Showcase Value 2 years ago
Demonstrating the value of your product or service is paramount. duh! But how can you effectively collaborate with sales and sales enablement to achieve this goal? Let’s dive into some strategies that have shown success, as well as …
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Proactive Customer Stories 2 years ago
If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
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Leveraging the Voice of your Customer with the Power of Remote Capture 3 years ago
Elevate Your Customer Voice with SlapFive Customer Content. SlapFive makes it drop-dead simple to Capture your customer stories in audio, video and text, in your customers’ own voice; Manage and organize all you customer content assets in a central place; and Publish them to …
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Building an Influenced Customer Program: Driving Growth Through Advocacy 3 years ago
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers …
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What are the SlapFive Moments in your Customer Journey? 5 years ago
What are the SlapFive Moments in your Customer Journey? SlapFive Moments help you the Customer facing professional bring the voice of the customer to life at the right moments. What is a SlapFive Moment you may be asking …
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