Customer Success section of website
Customer voice injected into the Customer Success page of carbonblack.com. Click on the tile for NHL, MLB, Kordia, and Freeport, and you’ll see a drawer open with an embedded SlapFive widget.
Competitive Replacement Campaign
A landing page for a marketing campaign and for sales prospecting aimed at replacing a competitor’s traditional anti-virus with Carbon Black’s Next Gen AV.
Sales landing page
We carved out audio clips from a customer webinar to tackle 3 major market hurdles: lack of urgency because buyers don’t recognize threats they’re still exposed to with traditional AV, buyers don’t know how to eveluate Next Gen AV, and the brand perception of being hard to use due to legacy products. This is served up on a stand-alone web/mobile page that sales reps can use to earn trust and knock down these barriers.
A handful of customers knocking down the biggest issue of lack urgency because buyers don’t recognize the threats they’re still exposed to with traditional anti-virus. This is a stand-alone page to share to instill fear.