CustomerX Con 2022

CustomerX Con 2022

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Making Heroes Everyday

September 20 – 21, 2022
Artists for Humanity EpiCenter
Boston, MA

See the agendas and watch replays of sessions from CustomerX Con 2021 and 2020.

Convince your boss.

COVID UPDATE: CustomerX Con 2022 will follow the safety guidelines and requirements in effect by the City of Boston .

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros in:

> Customer Marketing

> Customer Experience

> Customer Advocacy

> Customer References

> Customer Engagement

> Customer Relationships

Meet the team of CustomerX pros who are determining the topics, designing the formats, and delivering the sessions:

Agenda

The CustomerX Steering Committee is hard at work formulating an amazing agenda, which will be posted in April. It will include main-stage presentations, group therapy break-out sessions, and 1-on-1 networking opportunities. In the meantime, if you have a great idea for a session topic, click the Call for Speakers button to submit it.

See the agendas and watch replays of sessions from CustomerX Con 2021 and 2020.

Convince your boss.

Tuesday, September 20, 2022

8:00 a.m. - 8:30 a.m.

Breakfast & Registration

8:30 a.m. - 9:00 a.m.

Session Leaders:
Jeff Ernst
Dana Alvarenga

Opening Session: What's Your Superpower?

We will start with the energizing, COVID-safe, Family Feud networking game. Then we’ll share exclusive insights from The State of The Customer Marketing & Advocacy Profession 2022 research, and what they mean for you and the Superpowers you need to bring to your customer programs.

9:00a.m. - 9:30 a.m.

Session Leaders:
Maureen Burns

Keynote

Coming Soon

9:30 a.m. - 10:15 a.m.

Moderator:
Alison Bukowski

Panelists:
Jeff Gabel
Kevin Lau
Sara Huntley

Become an Advocacy Master Chef: Secret Ingredients for Success

All good cooks start with recipes; after all, a recipe is the blueprint for ensuring your efforts in the kitchen are successful. But then, there are chefs that create masterpieces–meals featured in Bon Appetit–food that requires reservations because it’s just that good. So what sets them apart? Secret ingredients and techniques, of course! The masters of their craft have tricks up their sleeve that bring their efforts to another level–and just as chefs do with food, you can with customer advocacy! Join this panel of “master chefs” and hear about what they deem their secret ingredients to success.

10:30 a.m. - 11:30 a.m.

All Sponsors Participating
Brought to you by Captivate Collective

Customer Advocacy Vendor Speed Dating

Looking for your customer advocacy strategy soulmate? Join us for Customer Advocacy Vendor Speed Dating presented by Captivate Collective at CustomerX Con! This fast-paced event gets you the quick-and-dirty on a variety of customer engagement contenders. Learn how each can add some sizzle to your advocacy strategy and turn up the heat on your customer relationships, no commitment required. Are you ready to get some chemistry going?

11:30 a.m. - 12:00 p.m.

Moderator:
Lauren Turner

Panelists:
Kim Plank
Mark Behar
Daniel Palay

Reimagine Your Company's Customer Program by Harnessing the Power of Customer Voice

Coming Soon

1:00 p.m. - 2:00 p.m.

Therapists:
Michael Beahm
Tim Newborn
Evan Jacobs

Cristina Seckinger
Sara Huntely
Alison Bukowski

Group Therapy Breakouts

Open discussion small group breakouts of 10 on specific topics. There will be a session facilitator leading the conversation and capturing key takeaways to be shared with the collective group of attendees at the end. Pre-registration is required and space is limited per breakout.

Topics include:

  • Keeping Both Sides of the Customer Voice Fence Happy (Customer, Product Marketing, Executives, PR, etc.
  • Customer References: Creating a Multi-Dimensional Program
  • Structuring your Advocacy Program, with style
  • Evolution of a Peer Review Program: Case Study of Success

2:00 p.m. - 2:30 p.m.

Session Leaders:
Kaycee McAdams
Laney Alspaugh

Making Lemonade Out of a Restructure

Bouncing around from department to department?  Growing your Customer Marketing or Experience team?

You are not alone. Come listen and learn from the team at Bandwidth and how they made the most of their move from marketing to customer experience back to marketing. In this session Kaycee and Laney will talk through the steps that the team took to be successful as the CX team and how you can apply the lessons that they learned to your teams (regardless of department).

2:30 p.m. - 3:15 p.m.

Session Leaders:
Allyson Havener
Cindy Aitken
Barbara Thomas
Nick Bennett
David Coates
Rebecca Grossman
Barbara Thomas
Amanda Peacock

 

Interactive Workshops

A structured set of facilitated session topics attendees sign up and pre-register to attend. The presenter and attendees will work together to explore a problem, ideas and its solutions.

Topics include:

  • Customer Marketing quick wins – how to kickstart your first 90 days in a new role
  • From ABA to ABM: How do you nurture relationships to make the right ask at the right time to maximize impact?
  • Building a Customer Awards Program that Drives Business Impact

3:30 p.m. - 4:00 p.m.

Moderator:
Alison Bukowski

Panelists:
Steven Woodward
Melissa Brown
Kyle Yantis

 

 

 

True Confessions of Customer Marketers

“I have something to tell you…I didn’t plan on doing this right now, but it’s urgent. I’ve been keeping this secret for far too long.”

That’s right, it’s time to confess, Customer Marketers!

Join us as our panelists share their greatest successes–and failures–in Customer Marketing. Nothing is off limits for this discussion! Representing different industries, experiences, and organizations, this panel of seasoned CustomerX pros will share, take questions, and hopefully teach, inspire, or at least let you learn from our stumbles and triumphs. We must confess, it’s going to be a great session!

4:00 p.m. - 5:00 p.m.

Session Leaders:
Maria Sturgeon
Kim Plank
David Coates
Dana Alvarenga

 

 

 

Interactive Workshops

A structured set of facilitated session topics attendees sign up and pre-register to attend. The presenter and attendees will work together to explore a problem, ideas and its solutions.

Topics include:

  • Running with the big dogs: how to attract, retain and engage your highest profile customers in your programs
  • Let’s Give Them Something to Talk About – join to learn how to maximize your advocacy strategy while creating a white glove experience for your advocates and attendees at in-person events 
  • And more coming soon!

5:00 p.m. - 5:45 p.m.

 

 

 

CustomerX Impact Award Ceremony

These awards recognize customer programs, and their leaders, that mobilize customers to drive your company’s most strategic growth initiatives. By shining light on the highest impact programs, this will inspire all of us to focus on impact and helps us get more of The 3 R’s of Customer Marketing: Respect, Recognition and Resources.

Winners and runners up will be announced live on stage.

6:00 p.m. - 9:00 p.m.

 

 

 

Superpower Party

Join us for special SlapFive Superhero cocktails, lots of food and drinks, some fun and networking.

Wednesday, September 21, 2022

8:30 a.m. - 9:00 a.m.

Breakfast & Registration

9:00 a.m. - 10:00 a.m.

All attendees and sponsors

Peer to Peer Networking

We have a 60 minute dedicated session on the morning of Day 2 when all attendees (practitioners and sponsor staff) will be matched in the event app, Whova.  Table numbers will be set up for the networking hour and attendees will meet with match #1 at a designated table number, then after 10 minutes the bell rings and they move to meet match #2 at a designated table.  You will meet 6 new peers.

10:00a.m. - 10:30 a.m.

Session Leaders:

Gordana Stok
Ursula Liff

Session title coming soon!

Coming Soon

10:45 a.m. - 11:45 a.m.

Session Leaders:
Bonnie Smith
Jennifer Doyon
Dylan Caraker
Ciana Abdollahian

Interactive Workshops

A structured set of facilitated session topics attendees sign up and pre-register to attend. The presenter and attendees will work together to explore a problem, ideas and its solutions.

Topics include:

  • How to Prove the Value of your Customer Advocacy Program as a Team of One
  • How to increase reviews on both G2 and Capterra by 1000+% while maintaining best-in-class badges
  • Customer Advisory Boards – How to Get Started

1:00 p.m. - 1:30 p.m.

Session Leader:
Brenda Hodge

It’s All About the Customer Experience: Lessons learned from one CMO’s 20+ years building successful reference programs

Brenda Hodge, Chief Marketing Officer at Nuance Communications, will share the unique model she has used to build successful reference programs across multiple organizations over the past 20+ years.

1:30 p.m. - 2:00 p.m.

Moderator:
Dana Alvarenga

Panelists:
Josh Buckley
Kiely Monteiro
Subha Shrinivasan


Get Traction with Customer Success through your Customer Program

Customer Experience and Marketing teams can have a significant impact in partnership with a Customer Success team. However, the “playbook” for aligning on strategy, getting started and measuring impact can be executed in many different ways & is rarely straightforward.

This session will share best practices in how customer experience and customer marketing can add value to your customer success teams. 

Topics include:

  • Defining opportunities for impact with customer success business models
  • Programs to get started for quick wins
  • Identifying & measuring metrics that matter

2:15 p.m. - 3:15 p.m.

Therapist:
Various Winners from the CustomerX Impact Awards

Group Therapy Breakouts

Open discussion small group breakouts of 10 on specific topics. There will be a session facilitator leading the conversation and capturing key takeaways to be shared with the collective group of attendees at the end. Pre-registration is required and space is limited per breakout.

3:15 p.m. - 4:00 p.m.

Moderator:
Allyson Havener and Jeff Ernst

Panelists:
CustomerX Impact Award Winners

 

Align your Customer Marketing Programs to Business Outcomes

Too often customer marketing is an afterthought, or not integrated into the larger marketing strategy. However, successful companies activate their customers’ voice to accelerate growth and increase customer lifetime value. Learn from experts that integrated customer marketing throughout the customer’s journey and drove business outcomes.

4:00 p.m. - 4:30 p.m.

Session Leader:
Jeff Ernst

 

 

 

Closing Remarks

Book Your Hotel Accommodations

CustomerX has a room block at a rate of $289/night at the Cambria Hotel Boston, which is about 200 yards from the venue. Click or call to reserve your room before September 1, 2022.
CAMBRIA HOTEL BOSTON
Book Online or by call

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