It’s hard to find a B2B marketing or sales article these days that doesn’t talk about the power of the customer. The customer is in control. The customer’s finished most of their buying process before talking to vendors. …
Read moreWebinar with Salesforce.com - watch replay here 2 years ago
I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …
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