March 2017 - Customer Marketing Software Platform | Capture and Unleash your Customer Voice

31 Mar 2017

A simple test to see if you (or someone else) gives a s#!t about customers 4 years ago

Jeff Ernst

Posted by Jeff Ernst

It’s hard to find a B2B marketing or sales article these days that doesn’t talk about the power of the customer. The customer is in control. The customer’s finished most of their buying process before talking to vendors. …

6 Mar 2017

Webinar with Salesforce.com - watch replay here 5 years ago

Jeff Ernst

Posted by Jeff Ernst

Buyer Personas, Case studies, Customer stories, Customer Voice Marketing, Events, SlapFive, Webjams

I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice program at Forrester, talked about why the …

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